It’s now not ‘Finger Lickin’ Good’ at KFC. The quick meals chain has ditched its slogan for the primary time in 64 years amid the coronavirus pandemic.
KFC has insisted the slogan will likely be again “when the time is correct,” including that it’s “urgent pause on utilizing it in promoting, for a short time.”
“We discover ourselves in a singular state of affairs – having an iconic slogan that doesn’t fairly match within the present setting,” mentioned Catherine Tan-Gillespie, international chief advertising officer at KFC. “Whereas we’re pausing using It’s Finger Lickin’ Good, relaxation assured the meals craved by so many individuals all over the world isn’t altering one bit.”
Kate Wall, from the model’s promoting workforce, mentioned KFC is presently dealing with a “conundrum” relating to a short lived substitute slogan.
“We all know we are able to do it with just a little assist from our mates. And also you’ll be listening to extra from us on this quickly…” she mentioned.
Feels like a public vote could also be on the way in which.
A HuffPost Information To Coronavirus